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School

Design the Dream

/Creative Design Class Led concept, visual design, and copy. (Tools: Adobe Photoshop)

CLIENT

Adobe

DATE

Nov 2025

INDUSTRY

Software

ROLE

Conceptor

Designer

School

Design the Dream

/Creative Design Class Led concept, visual design, and copy. (Tools: Adobe Photoshop)

CLIENT

Adobe

DATE

Nov 2025

INDUSTRY

Software

ROLE

Conceptor

Designer

INSIGHT

People limit their creativity. They assume their ideas are unrealistic and leave them in their heads.

IDEA

Photoshop lets you design your dreams Using images of people sleeping in public spaces in Tokyo, a familiar sight often associated with salarymen, we visualised their dreams as bold, imagined scenarios. Each scene was transformed using Photoshop to show how any idea can be brought to life through design.

PROBLEM

As new design tools emerge, Adobe needs to demonstrate Photoshop’s potential and brand vision.

EXECUTION
To embed a Youtube video, add the URL to the properties panel.
INSIGHT

People limit their creativity. They assume their ideas are unrealistic and leave them in their heads.

IDEA

Photoshop lets you design your dreams Using images of people sleeping in public spaces in Tokyo, a familiar sight often associated with salarymen, we visualised their dreams as bold, imagined scenarios. Each scene was transformed using Photoshop to show how any idea can be brought to life through design.

PROBLEM

As new design tools emerge, Adobe needs to demonstrate Photoshop’s potential and brand vision.

School

Design the Dream

/Creative Design Class Led concept, visual design, and copy. (Tools: Adobe Photoshop)

CLIENT

Adobe

DATE

Nov 2025

INDUSTRY

Software

ROLE

Conceptor

Designer

To embed a Youtube video, add the URL to the properties panel.
EXECUTION
PROBLEM

As new design tools emerge, Adobe needs to demonstrate Photoshop’s potential and brand vision.

INSIGHT

People limit their creativity. They assume their ideas are unrealistic and leave them in their heads.

IDEA

Photoshop lets you design your dreams Using images of people sleeping in public spaces in Tokyo, a familiar sight often associated with salarymen, we visualised their dreams as bold, imagined scenarios. Each scene was transformed using Photoshop to show how any idea can be brought to life through design.

EXECUTION