Professional
Human, Not bad at all
/15s TV commercial Led concept and idea development, scripting, and overall direction.
CLIENT
Human Design co,
DATE
Oct 2022
INDUSTRY
Human resource
ROLE
Director
Conceptor
Professional
Human, Not bad at all
/15s TV commercial Led concept and idea development, scripting, and overall direction.
CLIENT
Human Design co,
DATE
Oct 2022
INDUSTRY
Human resource
ROLE
Director
Conceptor
PROBLEM & CHALLENGE
Low awareness among job seekers. Make the name “Human Design” memorable.
IDEA
Human is better than you think. We focused on the name “Human Design” and chose a chimpanzee, the origin of humans, as the main character. In the TV commercial, the chimpanzee discovers Human Design on a computer and, as it explores the services, gradually realizes their value in a humorous way. At the end, it mutters, “Humans aren’t so bad.” A line that reflects both the potential of humans and the value of Human Design.
TARGET AUDIDENCE
People looking to change or find a job Some want to move forward, but feel held back by a lack of skills or confidence.
CREDITS
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Editor Tatsuya Matsutani (Media Mix Co., Ltd.) / Narrator Kenji Okada (VOICE Co., Ltd.)
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Editor Tatsuya Matsutani (Media Mix Co., Ltd.) / Narrator Kenji Okada (VOICE Co., Ltd.)
EXECUTION
PROBLEM & CHALLENGE
Low awareness among job seekers. Make the name “Human Design” memorable.
IDEA
Human is better than you think. We focused on the name “Human Design” and chose a chimpanzee, the origin of humans, as the main character. In the TV commercial, the chimpanzee discovers Human Design on a computer and, as it explores the services, gradually realizes their value in a humorous way. At the end, it mutters, “Humans aren’t so bad.” A line that reflects both the potential of humans and the value of Human Design.
TARGET AUDIDENCE
People looking to change or find a job Some want to move forward, but feel held back by a lack of skills or confidence.
CREDITS
CREDITS
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Editor Tatsuya Matsutani (Media Mix Co., Ltd.) / Narrator Kenji Okada (VOICE Co., Ltd.)
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Editor Tatsuya Matsutani (Media Mix Co., Ltd.) / Narrator Kenji Okada (VOICE Co., Ltd.)
Professional
Human, Not bad at all
/15s TV commercial Led concept and idea development, scripting, and overall direction.
CLIENT
Human Design co,
DATE
Oct 2022
INDUSTRY
Human resource
ROLE
Director
Conceptor
EXECUTION
TARGET AUDIDENCE
People looking to change or find a job Some want to move forward, but feel held back by a lack of skills or confidence.
PROBLEM & CHALLENGE
Low awareness among job seekers. Make the name “Human Design” memorable.
IDEA
Human is better than you think. We focused on the name “Human Design” and chose a chimpanzee, the origin of humans, as the main character. In the TV commercial, the chimpanzee discovers Human Design on a computer and, as it explores the services, gradually realizes their value in a humorous way. At the end, it mutters, “Humans aren’t so bad.” A line that reflects both the potential of humans and the value of Human Design.
EXECUTION
CREDITS
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Editor Tatsuya Matsutani (Media Mix Co., Ltd.) / Narrator Kenji Okada (VOICE Co., Ltd.)
