School
The Crocs Street Mend
/Creative Concept Class Led the concept, idea, and AI-generated visuals. (Tools: Adobe Firefly, Photoshop)
CLIENT
Crocs, Inc.
DATE
2025
INDUSTRY
Footwear
ROLE
Concpter
Copywirter
School
The Crocs Street Mend
/Creative Concept Class Led the concept, idea, and AI-generated visuals. (Tools: Adobe Firefly, Photoshop)
CLIENT
Crocs, Inc.
DATE
2025
INDUSTRY
Footwear
ROLE
Concpter
Copywirter
INSIGHT
People don’t notice how unfriendly streets are. It’s become so normal that they simply adjust, never fully comfortable moving through the city.
IDEA
Crocs. Softening the streets. We filled cracks, potholes, and uneven surfaces with Crocs material, letting people move more comfortably with every step.
TARGET AUDIENCE
Urban pedestrians Whose movement is affected by cracks and uneven surfaces, from heels to children, strollers, and wheelchairs.
EXECUTION
INSIGHT
People don’t notice how unfriendly streets are. It’s become so normal that they simply adjust, never fully comfortable moving through the city.
IDEA
Crocs. Softening the streets. We filled cracks, potholes, and uneven surfaces with Crocs material, letting people move more comfortably with every step.
TARGET AUDIENCE
Urban pedestrians Whose movement is affected by cracks and uneven surfaces, from heels to children, strollers, and wheelchairs.
School
The Crocs Street Mend
/Creative Concept Class Led the concept, idea, and AI-generated visuals. (Tools: Adobe Firefly, Photoshop)
CLIENT
Crocs, Inc.
DATE
2025
INDUSTRY
Footwear
ROLE
Concpter
Copywirter
EXECUTION
TARGET AUDIENCE
Urban pedestrians Whose movement is affected by cracks and uneven surfaces, from heels to children, strollers, and wheelchairs.
INSIGHT
People don’t notice how unfriendly streets are. It’s become so normal that they simply adjust, never fully comfortable moving through the city.
IDEA
Crocs. Softening the streets. We filled cracks, potholes, and uneven surfaces with Crocs material, letting people move more comfortably with every step.
EXECUTION
