Professional
Shaping Change
/Company Broucher Led concept and idea development,and overall direction.
CLIENT
Human Design co,
DATE
Oct 2022
INDUSTRY
Human resource
ROLE
Director
Copywriter
Professional
Shaping Change
/Company Broucher Led concept and idea development,and overall direction.
CLIENT
Human Design co,
DATE
Oct 2022
INDUSTRY
Human resource
ROLE
Director
Copywriter
PROBLEM & CHALLENGE
Human Design did not have a clear, professional company brochure to present to clients. And How can we clearly communicate both the meaning behind the name “Human Design” and the company’s services in a simple and professional way.
IDEA
Rather than using the chimpanzee as the main character, we visualised the evolution from chimpanzee to human to express the meaning behind “Human Design.” This approach maintains a professional B2B tone, while keeping the chimpanzee idea.
TARGET AUDIENCE
Companies struggling with talent shortages, yet unwilling to compromise on quality.
CREDITS
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Designer Nariyuki Ishiomaru (Media Mix Co., Ltd.)
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Designer Nariyuki Ishiomaru (Media Mix Co., Ltd.)
EXECUTION
PROBLEM & CHALLENGE
Human Design did not have a clear, professional company brochure to present to clients. And How can we clearly communicate both the meaning behind the name “Human Design” and the company’s services in a simple and professional way.
IDEA
Rather than using the chimpanzee as the main character, we visualised the evolution from chimpanzee to human to express the meaning behind “Human Design.” This approach maintains a professional B2B tone, while keeping the chimpanzee idea.
TARGET AUDIENCE
Companies struggling with talent shortages, yet unwilling to compromise on quality.
CREDITS
CREDITS
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Designer Nariyuki Ishiomaru (Media Mix Co., Ltd.)
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Designer Nariyuki Ishiomaru (Media Mix Co., Ltd.)
Professional
Shaping Change
/Company Broucher Led concept and idea development,and overall direction.
CLIENT
Human Design co,
DATE
Oct 2022
INDUSTRY
Human resource
ROLE
Director
Copywriter
EXECUTION
TARGET AUDIENCE
Companies struggling with talent shortages, yet unwilling to compromise on quality.
PROBLEM & CHALLENGE
Human Design did not have a clear, professional company brochure to present to clients. And How can we clearly communicate both the meaning behind the name “Human Design” and the company’s services in a simple and professional way.
IDEA
Rather than using the chimpanzee as the main character, we visualised the evolution from chimpanzee to human to express the meaning behind “Human Design.” This approach maintains a professional B2B tone, while keeping the chimpanzee idea.
EXECUTION
CREDITS
/ Director & Copywriter Santaro Miyakawa (Media Mix Co., Ltd.) / Designer Nariyuki Ishiomaru (Media Mix Co., Ltd.)
