School
The Affair by Nothing
/D&AD New Blood Campaign Led the core concept, idea, and tagline. (Tools: Higgsfield.ai, ChatGPT)
CLIENT
Nothing
DATA
2026
INDUSTRY
Tech
ROLE
Concepor
School
The Affair by Nothing
/D&AD New Blood Campaign Led the core concept, idea, and tagline. (Tools: Higgsfield.ai, ChatGPT)
CLIENT
Nothing
DATA
2026
INDUSTRY
Tech
ROLE
Concepor
INSIGHT
People leave relationships that stop exciting them, except the one with their phone.
IDEA
It's time to cheat on your phone. We turned Apple’s highly anticipated event, known for its unmatched market share and loyalty, into a moment of temptation, inviting people to cheat on their phones with Nothing.
TARGET AUDIENCE
Gen Z and young Millennials Surrounded by “same-same” tech brands, tired of them.
CREDITS
Conceptor：Santaro Miyakawa Copywiter：Boris Designer：Sonia
Conceptor：Santaro Miyakawa Copywiter：Boris Designer：Sonia
EXECUTION
INSIGHT
People leave relationships that stop exciting them, except the one with their phone.
IDEA
It's time to cheat on your phone. We turned Apple’s highly anticipated event, known for its unmatched market share and loyalty, into a moment of temptation, inviting people to cheat on their phones with Nothing.
TARGET AUDIENCE
Gen Z and young Millennials Surrounded by “same-same” tech brands, tired of them.
CREDITS
CREDITS
Conceptor：Santaro Miyakawa Copywiter：Boris Designer：Sonia
Conceptor：Santaro Miyakawa Copywiter：Boris Designer：Sonia
School
The Affair by Nothing
/D&AD New Blood Campaign Led the core concept, idea, and tagline. (Tools: Higgsfield.ai, ChatGPT)
CLIENT
Nothing
DATA
2026
INDUSTRY
Tech
ROLE
Concepor
EXECUTION
TARGET AUDIENCE
Gen Z and young Millennials Surrounded by “same-same” tech brands, tired of them.
INSIGHT
People leave relationships that stop exciting them, except the one with their phone.
IDEA
It's time to cheat on your phone. We turned Apple’s highly anticipated event, known for its unmatched market share and loyalty, into a moment of temptation, inviting people to cheat on their phones with Nothing.
EXECUTION
CREDITS
Conceptor：Santaro Miyakawa Copywiter：Boris Designer：Sonia
