School
The Beauty in Chaos
/Creative Strategy Class Led the concept, idea, main copy, and AI-generated visuals. (Tools: Adobe Firefly)
CLIENT
GoPro, Inc.
DATA
2026
INDUSTRY
Camera
ROLE
Concepter
School
The Beauty in Chaos
/Creative Strategy Class Led the concept, idea, main copy, and AI-generated visuals. (Tools: Adobe Firefly)
CLIENT
GoPro, Inc.
DATA
2026
INDUSTRY
Camera
ROLE
Concepter
TARGET AUDIENCE
Parents with young children
IDEA
Capture the beauty in chaos. GoPro captures the reality of everyday parenting, helping parents record even the most chaotic and unpredictable moments.
BRAND PROBLEM
GoPro is positioned as a camera for extreme sports, limiting its relevance for everyday family use.
CREDIT
Santaro Miyakawa Sonia Ariz Grovianni Bertini /Mentor Anna Nowak-Otto (INNOCEAN Worldwide Europe) Ruslan Ivakhnenko (INNOCEAN Worldwide Europe)
Santaro Miyakawa Sonia Ariz Grovianni Bertini /Mentor Anna Nowak-Otto (INNOCEAN Worldwide Europe) Ruslan Ivakhnenko (INNOCEAN Worldwide Europe)
EXECUTION
TARGET AUDIENCE
Parents with young children
IDEA
Capture the beauty in chaos. GoPro captures the reality of everyday parenting, helping parents record even the most chaotic and unpredictable moments.
BRAND PROBLEM
GoPro is positioned as a camera for extreme sports, limiting its relevance for everyday family use.
CREDIT
CREDIT
Santaro Miyakawa Sonia Ariz Grovianni Bertini /Mentor Anna Nowak-Otto (INNOCEAN Worldwide Europe) Ruslan Ivakhnenko (INNOCEAN Worldwide Europe)
Santaro Miyakawa Sonia Ariz Grovianni Bertini /Mentor Anna Nowak-Otto (INNOCEAN Worldwide Europe) Ruslan Ivakhnenko (INNOCEAN Worldwide Europe)
School
The Beauty in Chaos
/Creative Strategy Class Led the concept, idea, main copy, and AI-generated visuals. (Tools: Adobe Firefly)
CLIENT
GoPro, Inc.
DATA
2026
INDUSTRY
Camera
ROLE
Concepter
EXECUTION
BRAND PROBLEM
GoPro is positioned as a camera for extreme sports, limiting its relevance for everyday family use.
TARGET AUDIENCE
Parents with young children
IDEA
Capture the beauty in chaos. GoPro captures the reality of everyday parenting, helping parents record even the most chaotic and unpredictable moments.
EXECUTION
CREDIT
Santaro Miyakawa Sonia Ariz Grovianni Bertini /Mentor Anna Nowak-Otto (INNOCEAN Worldwide Europe) Ruslan Ivakhnenko (INNOCEAN Worldwide Europe)
