School
The Beauty in Chaos
/Creative Strategy Class Led the concept, idea, main copy, and AI-generated visuals. (Tools: Adobe Firefly)
CLIENT
GoPro, Inc.
DATA
2026
INDUSTRY
Camera
ROLE
Conceptor
School
The Beauty in Chaos
/Creative Strategy Class Led the concept, idea, main copy, and AI-generated visuals. (Tools: Adobe Firefly)
CLIENT
GoPro, Inc.
DATA
2026
INDUSTRY
Camera
ROLE
Conceptor
TARGET AUDIENCE
Parents with young children
IDEA
Capture the beauty in chaos. GoPro captures the reality of everyday parenting, helping parents record even the most chaotic and unpredictable moments.
BRAND PROBLEM
GoPro is positioned as a camera for extreme sports, limiting its relevance for everyday family use.
CREDIT
Conceptor：Santaro Miyakawa Sonia Grovianni
Conceptor：Santaro Miyakawa Sonia Grovianni
EXECUTION
TARGET AUDIENCE
Parents with young children
IDEA
Capture the beauty in chaos. GoPro captures the reality of everyday parenting, helping parents record even the most chaotic and unpredictable moments.
BRAND PROBLEM
GoPro is positioned as a camera for extreme sports, limiting its relevance for everyday family use.
CREDIT
CREDIT
Conceptor：Santaro Miyakawa Sonia Grovianni
Conceptor：Santaro Miyakawa Sonia Grovianni
School
The Beauty in Chaos
/Creative Strategy Class Led the concept, idea, main copy, and AI-generated visuals. (Tools: Adobe Firefly)
CLIENT
GoPro, Inc.
DATA
2026
INDUSTRY
Camera
ROLE
Conceptor
EXECUTION
BRAND PROBLEM
GoPro is positioned as a camera for extreme sports, limiting its relevance for everyday family use.
TARGET AUDIENCE
Parents with young children
IDEA
Capture the beauty in chaos. GoPro captures the reality of everyday parenting, helping parents record even the most chaotic and unpredictable moments.
EXECUTION
CREDIT
Conceptor：Santaro Miyakawa Sonia Grovianni
